How Much?!?

Fujifilm X100 and X100T sitting side by side on a map.
Fujifilm X100 and X100T.

In my last post I wrote about my joy of shooting with my Fujifilm X100T. I have since then been out and about using it a bit more and appreciating this quirky little beast for what it is – a highly capable compact camera.

Earlier this evening I was just checking over some camera settings and noticed that there was a (minor) firmware update from 8 years ago which I hadn’t applied. Whilst noodling around online I thought I’d check out pricing for the current latest iteration of this camera, the X100V. Not that I’m in the market for a replacement, I was just curious.

WEX were showing the X100V at £1,349 which I believe is around the RRP, but out of stock. So I took a look on Amazon and very nearly choked on my tea when I saw it listed at £4,510. 

Amazon UK listing for X100V
Amazon UK listing for X100V

£4,510 for an X100V?

You could buy the medium format (Fuji are now calling it “large format”) Fuji GFX 100S for £4,799. Ok, you’d need to add a lens to that… but seriously?

Apparently the X100V has been trending on TikTok after somebody raved about it on that platform. Just goes to show what a powerful platform that is, not that I’d want to go near it. 

The X100V is a lovely little camera and it has a few features I would appreciate but you would have to have way more money than sense to pay £4,500 for one.

Come to that my X100T (two generations older) is also a lovely little camera and I’ll continue to shoot with it and enjoy it. Hopefully I’ll have more photos taken with it to share here soon.